CEOLEVEL is a specialized training company in Project Management based in Barcelona. It's a company with a long trajectory in the world of education and with a professional and human vision at the same time. After ten years in the sector, they decided to renew their image and thanks to a recommendation, they contacted me.
This project has been a great professional exercise, in which on one hand, I have discovered a new sector, but on the other hand, I had to take my work to the next level to create the best tailor-made solution for my client. Thanks to the great communication with Alejandro and Javier, I was able to find the graphic line to follow to create a new identity that represented CEOLEVEL's essence 100%. A specialized high-level training school, with highly qualified professionals committed to helping their students achieve their professional objectives.
The basic concept for the creation of this new identity has been the duality CHAOS vs ORDER. In the business world, if a project and its memories are not managed efficiently, it can lead to chaos within the team. At this point, the training provided by CEOLEVEL is presented as the "antidote" to chaos and disorganization. To convey that duality and the response to the need, I worked graphically with lines. A curiously simple element with tremendous conceptual strength.
The brand's new visual identity combines colorful and random graphics (chaos) with an elegant, geometric, angular logo that represents the professionalism, precision, and organizational capacity of the brand. The result is an elegant brand, with a strong presence, robust without being bold, with a touch of dynamism, proximity, and youth.
An image that perfectly represents the soul and character of CEOLEVEL and its members. It has been a real pleasure to accompany Alejandro and Javier in this process, and to have had their support and vision throughout. Thank you for making the work a real journey full of growth and learning.
