Hello! My name is Hellen Cárdenas
I'm a senior graphic designer and art director based in Barcelona, specializing in brand development, visual design for the video game and Esports industries, and social media visuals. With over a decade of experience, I’ve worked across both digital and print formats, always approaching new challenges with excitement and creativity.
I'm a senior graphic designer and art director based in Barcelona, specializing in brand development, visual design for the video game and Esports industries, and social media visuals. With over a decade of experience, I’ve worked across both digital and print formats, always approaching new challenges with excitement and creativity.
The letter H
Why do I choose the letter H to represent myself? Beyond being the first letter of my name, it also symbolizes values that deeply resonate with who I am as a professional and a person: Hello, Humility, Humanity, Humor, Hope, Heart, Hard Work, and Honor.
These words, starting with H, mirror the qualities I aim to bring to every project. They reflect my personality and my commitment to combining technical skill with an empathetic, human-centered approach.
Why do I choose the letter H to represent myself? Beyond being the first letter of my name, it also symbolizes values that deeply resonate with who I am as a professional and a person: Hello, Humility, Humanity, Humor, Hope, Heart, Hard Work, and Honor.
These words, starting with H, mirror the qualities I aim to bring to every project. They reflect my personality and my commitment to combining technical skill with an empathetic, human-centered approach.
What drives me
My passion for visual communication started over 10 years ago and has been shaped by my studies at prestigious institutions such as BAU (Barcelona), IDEP (Barcelona), and Central Saint Martins (London).
I’m particularly drawn to creating meaningful visual experiences, whether through branding, crafting immersive visuals for the gaming world, or developing creative content for social media. While I specialize in these areas, I pride myself on versatility. I love exploring new fields, expanding my skills, and pushing creative boundaries. My adaptability allows me to thrive in both collaborative environments and solo projects.
My passion for visual communication started over 10 years ago and has been shaped by my studies at prestigious institutions such as BAU (Barcelona), IDEP (Barcelona), and Central Saint Martins (London).
I’m particularly drawn to creating meaningful visual experiences, whether through branding, crafting immersive visuals for the gaming world, or developing creative content for social media. While I specialize in these areas, I pride myself on versatility. I love exploring new fields, expanding my skills, and pushing creative boundaries. My adaptability allows me to thrive in both collaborative environments and solo projects.
Remote work experience
As a digital nomad, I’ve had the pleasure of working remotely with diverse teams, agencies, and clients from different countries. My extensive experience in remote collaboration has helped me develop strong communication and project management skills, ensuring that distance never becomes an obstacle to delivering high-quality work. Whether working with international teams or coordinating across time zones, I’m used to creating seamless workflows and maintaining effective communication, so every project runs smoothly.
As a digital nomad, I’ve had the pleasure of working remotely with diverse teams, agencies, and clients from different countries. My extensive experience in remote collaboration has helped me develop strong communication and project management skills, ensuring that distance never becomes an obstacle to delivering high-quality work. Whether working with international teams or coordinating across time zones, I’m used to creating seamless workflows and maintaining effective communication, so every project runs smoothly.
What makes me unique
What sets me apart? I’m not just another designer, but someone who deeply cares about every project I take on. I work with professionalism, responsibility, and above all, honesty and empathy. Whether it’s building brands from the ground up or creating engaging visual content, my goal is to connect with people and deliver high-quality work that resonates with audiences.
What sets me apart? I’m not just another designer, but someone who deeply cares about every project I take on. I work with professionalism, responsibility, and above all, honesty and empathy. Whether it’s building brands from the ground up or creating engaging visual content, my goal is to connect with people and deliver high-quality work that resonates with audiences.
I also take pride in fostering strong communication with my clients and collaborators, ensuring smooth workflows and clarity throughout the process. This openness and transparency allow everyone involved to feel confident and excited about the final result.
A journey of independence
Choosing the independent path of freelancing was a pivotal decision for me—one that allows me the freedom to explore new creative avenues. The letter H remains my compass in this journey, guiding me with the values that matter most, and reminding me of where I began, with a special nod to my dad, who always called me “Hellen.”
Choosing the independent path of freelancing was a pivotal decision for me—one that allows me the freedom to explore new creative avenues. The letter H remains my compass in this journey, guiding me with the values that matter most, and reminding me of where I began, with a special nod to my dad, who always called me “Hellen.”
Let’s connect
Feel free to browse through my projects to see firsthand how I approach design. If you’re interested in working together, whether locally or from anywhere around the globe, don’t hesitate to reach out—I’d love to collaborate and bring your vision to life.
Feel free to browse through my projects to see firsthand how I approach design. If you’re interested in working together, whether locally or from anywhere around the globe, don’t hesitate to reach out—I’d love to collaborate and bring your vision to life.
Thank you for your time and interest in my work.
Have a lovely day!
Hellen
Have a lovely day!
Hellen