Branding Project created for freelance photographer based in Barcelona Carmen Guevara. The project was based on the professionalism & sensitivity Carmen has when she's besides the lens. Attention to detail, very personal, natural, talkative and human. This is what makes her work different, relevant and memorable, this personal approach on each project of her translates into unique moments captured by her camera. And this sensitivity yet professionalism, was the main goal to achieve on this project.

Shades of blue petrol with a bit of intense green to show the depth of her work.
Movement, passion and creativity represented as an ink or paint stroke.
All juxtaposed smoothly and nicely with a strong, clear and firm stamp-like logo.

The overall project transmits her duality. A side focused on results, savoire faire, organization and project management; living in perfect harmony with her other side, full of sensitivity, tenderness and human warmth.

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