Recently, I had the incredible opportunity to work on a rebranding project for Ari Vigueras, a dynamic and inspiring coach. My goal? To create a visual identity that truly embodies her vibrant energy, authenticity, dedication to innovation, and most importantly, stays true to her unique personality, savoir-faire, and deeply held beliefs. Let me share a bit of the creative journey with you!
The logo had to be a powerful mix of simplicity and modernity. I chose clean, minimalist lines to communicate versatility and reliability—qualities essential for a coaching brand that works seamlessly across both digital and print. The geometric structure of the logo gives it a sense of stability, making it a symbol of trustworthiness and expertise. I also wanted a touch of “tech”—a subtle nod to her forward-thinking approach in embracing new strategies and technologies.
Every color was chosen with purpose:
Creamy White: Representing honesty and approachability, this warm tone makes the brand feel inviting and clear.
Mustard Yellow: Vibrant, energetic, and creative—this color embodies passion and dynamism, adding a touch of optimism that reflects her approach to coaching.
Charcoal Grey: Professionalism, quality, and attention to detail—this elegant shade grounds the brand and conveys confidence.
Teal Blue: For innovation and commitment, teal balances stability with an openness to change. It’s calm yet progressive—just like herself.
The pattern I developed is one of my favorite aspects of this project. It’s actually derived from Ari’s own signature, something she has been using since her teenage years. By transforming this into a versatile graphic element, I aimed to embed her personality and authenticity directly into the brand’s DNA. The pattern is dynamic yet structured, just like her approach to her work—it makes each brand piece feel personal, unique, and connected. It was crucial to keep Ari’s unique signature as a focal point, to reflect her deeply rooted authenticity and her belief in staying true to oneself.
The custom icons add another layer of storytelling. Designed to communicate the key services she offers, these icons are simple but distinctive, conveying a clear visual language while maintaining the brand’s accessibility. They make the services easy to understand at a glance and add a cohesive visual flair.
This project was all about capturing the essence of Ari Vigueras: her vibrant personality, her commitment to quality, her passion for growth and connection, and above all, her authenticity and personal values. It’s been a rewarding experience to see how each element came together to form a cohesive, energetic, and modern visual identity that stays true to who she is.
https://www.arivigueras.com/
The logo had to be a powerful mix of simplicity and modernity. I chose clean, minimalist lines to communicate versatility and reliability—qualities essential for a coaching brand that works seamlessly across both digital and print. The geometric structure of the logo gives it a sense of stability, making it a symbol of trustworthiness and expertise. I also wanted a touch of “tech”—a subtle nod to her forward-thinking approach in embracing new strategies and technologies.
Every color was chosen with purpose:
Creamy White: Representing honesty and approachability, this warm tone makes the brand feel inviting and clear.
Mustard Yellow: Vibrant, energetic, and creative—this color embodies passion and dynamism, adding a touch of optimism that reflects her approach to coaching.
Charcoal Grey: Professionalism, quality, and attention to detail—this elegant shade grounds the brand and conveys confidence.
Teal Blue: For innovation and commitment, teal balances stability with an openness to change. It’s calm yet progressive—just like herself.
The pattern I developed is one of my favorite aspects of this project. It’s actually derived from Ari’s own signature, something she has been using since her teenage years. By transforming this into a versatile graphic element, I aimed to embed her personality and authenticity directly into the brand’s DNA. The pattern is dynamic yet structured, just like her approach to her work—it makes each brand piece feel personal, unique, and connected. It was crucial to keep Ari’s unique signature as a focal point, to reflect her deeply rooted authenticity and her belief in staying true to oneself.
The custom icons add another layer of storytelling. Designed to communicate the key services she offers, these icons are simple but distinctive, conveying a clear visual language while maintaining the brand’s accessibility. They make the services easy to understand at a glance and add a cohesive visual flair.
This project was all about capturing the essence of Ari Vigueras: her vibrant personality, her commitment to quality, her passion for growth and connection, and above all, her authenticity and personal values. It’s been a rewarding experience to see how each element came together to form a cohesive, energetic, and modern visual identity that stays true to who she is.
https://www.arivigueras.com/
